How Do OTT TV Subscriptions Work?


"OTT" stands for "over the top" and refers to streaming video content viewers watch. It was initially named for gadgets that go "over and above" what cable provides to give consumers access to TV content. Through OTT networks, programming is distributed over an internet network instead of a standard cable broadcast service.

OTT and video are interconnected but aren't quite the same. OTT is simply another medium through which end users are delivered video content and associated shows or advertisements. Usually, OTT services are monetized through paid subscriptions, but there are some variations on this. Many OTT services — like Netflix, Hulu and Amazon, for instance — may offer in-app purchasing or advertisements. Learn more about how OTT TV subscriptions work to understand what the various offerings can deliver to you.