How Do I Go Live on TikTok?

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TikTok might be all about songs, viral dances, pranks, comedy bits and everything in between, but for those in the know, it’s also a platform that’s perfect for hopping on the craze of streaming in real time. Live video is huge among audiences who watch for fun, and it's also a great way for businesses and brands to communicate and connect with audiences.

YouTube and Twitch are among the top platforms for live videos. But an ever-increasing number of Gen Z-ers and Millennials are tuning in to TikTok, the new frontier for those who want to star in live video content. When you combine the effectiveness of live video with the dynamic platform and effects of TikTok, you’ve got a recipe for reaching a huge audience interested in what’s happening in the moment. Here's how to get started with streaming.