What Are the Most Successful OTT Video Subscriptions?
Over-the-top (OTT) refers to the practice of streaming film and television content to customers directly over a high-speed internet connection instead of using a traditional cable or satellite provider. OTT video subscriptions epitomize the modern business model built around existing customer relationships. The companies take advantage of advanced internet protocol (IP)-based technologies to communicate with customers more effectively and consistently ― from anywhere on any device.
With nearly three-quarters of households in the United States now subscribed to an online video service, it's clear that consumers love OTT content. As competition among live streaming services intensifies to win a small but growing slice of the OTT subscription base, several big brand names are sure to continue to grow along with the expanding market. Not sure which service(s) to choose? Here’s a look at some of the most successful OTT video subscriptions out there.